Alpha 60

Walking around The Galleries Victoria last week on my way to Incu, I walked past a shop I hadn't recognized before (hadn't visited the place for a couple of months), and voila! Alphaville!

Image from Alpha60

Melbourne based Alpha60 designers Alex and Georgie Cleary launched their label in 2005 alongside a Vivienne Westwood Retrospective at the National Gallery of Victoria. Since then, the brother and sister duo have gone on to open four Alphaville boutiques, 2 in VIC and 2 in NSW, to showcase the label's unique takes on classic styles and cuts.
The inspiration for each collection is derived from popular culture, who have embraced the label in return, seen through the brand's growing client base that includes Kate Moss, Patty Smith, Kings of Leon and Bloc Party to name a few.
Thee label has also collaborated with Sportsgirl and have also been invited to design an exclusive range for General Pants Co. called The Beta State.

Image from Sight Unseen

I'm having trouble finding images of their latest collection.

However here are some images of their SS 2009 collection at last year's RAFW.

What I enjoy most about their clothes is their textiles and the clever detailing on their mens pieces. The most recent collection shows inventive approaches on staple mens T-shirts.

 Their use of colour is also very appealing. It's commercial but not boring.

Thanks for the images, TheVine!