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Saturday, June 5, 2010

Martin Azua

Spanish designer Martin Azua works in a fascinating way. His philosophy reads:

Questions: A question can be a project and achievement in itself.
Utopias: Thinking in the future overcoming problems that today seem irresolvable.
Emergencies: Those things that matter to which we dedicate our attention, time and effort
Taken from martinazua.com

I don't know enough about product designers and the conceptual thinking behind their design process (though I'm sure all designers from any discipline works differently), but his projects really stimulate a more extensive way of approaching my own design work.

I found his project Casa Basica particularly fruitful for my major project, where Azua seems to have designed this house as a testimony against today's material consumption.

Basic House

Inhabitable volume of basic presentations; folding, inflatable, reversible. (Experimental prototype in metalized polyester)  Our habitat has turned into a place of consumption in which an unlimited number of products satisfy a series of needs created by complex relations difficult to control. Cultures that keep a more direct relation with their environment demonstrate us that the habitat can be understood in a more essential and reasonable way. Learning from these attitudes and using the most advanced technology, I came up with an almost immaterial house that swells  itself  up from the heat of our own body or from the  Sun;  so adaptive that if we turn it, it  protects us from the cold or from the heat; so light that it  floats ;besides, it is possible to fold  it up and put it  into a pocket. A life on the move without material ties. Having everything without having scarcely anything.
Martín Azúa 1999
Taken from martinazua.com

image from here

To see more of his work, visit his website. Many of his projects are approached the same way and are sometimes considered more installation pieces to communicate his concepts more effectively.
if you liked this work, some of his other works I enjoyed include Valla Forum (trans: Plaited Fence) and Casa Nido (trans: Nest house).

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