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Tuesday, April 6, 2010

A New Find.

Up till yesterday, I had only ever known Yohji Yamamoto's collaboration with Adidas as the one brand who managed to communicate the ease and functionality of sportswear in such trendy and innovative silhouettes. Y-3's timeless design aesthetic and high performance products had been one of the starting points of my research topic for my dissertation and end of year collection.

Y-3 
Fall 2010 Collection

Photo taken from gq.com

Photo taken from gq.com

Photo taken from gq.com


However, as awesome as Y-3 are, I clearly hadn't done enough research.

Moncler Gamme Bleu has only had 2 seasons, but this is more than enough to show me that this is yet another successful (not to mention AWESOME) collaboration between a sportswear brand and a talented fashion designer. Creative director Thom Browne has produced a very sporty and appealing aesthetic with skiwear brand Moncler. The outer garments in particular are a stand-out. The jackets, parkas and coats looks so comfortable and wearable, but interest is still maintained.

Moncler Gamme Bleu
Fall 2010 Collection

Photo taken from gq.com

Photo taken from gq.com

The various placements of the pockets on this jacket and the way the ski jacket (below) has been styled shows Browne wasn't scared to induce a little bit of quirk into the label; demonstrating that sports-inspired menswear can still include the essential functional features but be fun instead of outdated.

Photo taken from gq.com

I also love the way Browne has utilised layering in his collections, playing with different proportions not in the same way as Yohji does with Y-3, but still unconventional in how he mixes a tailored vest, pants and a buttoned shirt with say, a hoodie.

Spring 2010 Collection

Photo taken from gq.com

Photo taken from gq.com

Photo taken from gq.com

It's really great to see him utilizing his tailoring skills (Thom Browne's signature line is very suit heavy) in this line, but fusing it with Moncler's sportif heritage.

The result? A great ready to wear line!


The runway shows for both collections have also maintained the quirky, light-hearted manor of the label. The SS 2010 show was held in an indoor swimming pool, and the AW 2010 showed the models putting on the clothes themselves!

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